Mobile Coupons and Loyalty Cards

With a record number of smartphones shipped in 2012, its no wonder that businesses are looking at ways to engage their customers via their mobile devices. According to the latest numbers from Strategy Analytics, not only was there a huge number of smartphones shipped in 2012, but last year was a record setting 12 months for the increasing popular devices!

Starbucks are capitalising on this huge penetration of smartphones and are offering their customers loyalty programs via their mobile devices. The coffee giant teamed up with Codlink, a digital technology provider which specializes in mobile services and helping companies to offer loyalty programs to their clients.

There are many other examples or large businesses riding this wave such as Ikea who launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retail.

With fierce competition out there, it is clear that business need to incentivise their customers in different ways and mobile loyalty programs are the perfect tool to do this. Research shows that the average consumer is a member of 15 loyalty programs and they are keen to merge it into a simple mobile ecosystem. Put simply they would much prefer to have access to their loyalty programs via their mobile phone as it is a lot simpler and easier. There is no need to keep loyalty cards and plastic in your wallet and it is much easier for the consumer and the retailer.

Fortunately for small businesses, Eazi-Apps offer robust and powerful loyalty programs that include Mobile Stamping Cards, QR Coupons and GPS Checkins! This has proved to be extremely valuable to businesses utilising Eazi-Apps technology and they are already experiencing an increase in businesses.

If you are a business looking at ways to incentivise your clients and keep then coming back for more, contact Eazi-Apps and find out how you can increase customer loyalty, encourage repeat visits, and see a direct return on your investment.