App Onboarding And Customer Data

Our latest source code release brings with it customer data like never before. This release showcases all-new app onboarding, actionable customer data, PWA analytics, an improved ROI dashboard and overhauled push notification management. As a business owner, you can now easily understand who your customers are and how they interact with your business. It allows you to use this real-time data to build out your marketing strategy and grow your business in 2018 and beyond.

Onboarding is one of the most critical phases of an app user’s journey. App onboarding is the first point of contact and, therefore, the key to making a great first impression. The new App Onboarding provides a simple and seamless walkthrough that educates the user on the value of the app, as well as the feature permission requests. At the end of the walkthrough, users have the option to sign-up for the app and create their own profile. This type of onboarding is known as benefits-oriented onboarding and demonstrates the value the users will get from the app, in an attempt to encourage conversion.

Marketers say that data is the single most important key in your marketing strategy. Without data, you don’t know who you are marketing to and, as a result, you don’t know if you are reaching your target customers. The new Customer page enables you to see all of your app customers and their behaviour, so you can make business decisions and take actions accordingly. As a business owner you are now able to favouritise your customers, export data for reporting, or sending individual push notifications. Under the same tab, you will also be able to manage specific groups you have created. With the reworked Group Management, you can define groups, assign users to those groups and control group access via login and password authentication. It’s useful for any situation where you need to restrict access to certain features of your app or limit the app usage to a specific group of users.

With the advancements in our PWA product, we have improved the app analytics views to include PWA analytics. We also added more detail to the data to help you better understand how your business’ app is performing. We’ve overhauled our Analytics Dashboard to make the reporting as clear and simple as possible so it’s easy to understand how and where your app is being used. In addition, find out how much time users spend in your app and which features are most popular. Finally, get insights into the global impact your app has.

Our brand new ROI Dashboard allows you to get a birds-eye view of your app’s usage, activity, and revenue. This dashboard is customisable, allowing you to add and remove modules so you can instantly view the information that is most important to your business. Each module also includes a quick link to dive into the appropriate page.

In order to re-engage your customers more effectively, our Push Notifications have been completely rethought. You can now easily track sent and upcoming messages, including drafts. To top it all off, we have released Single Push Notifications so you can send push notes to individuals with ease. You can specifically target big spenders or loyal customers, in order to increase repeat visits. It is now easier than ever to segment and engage customers through your app.

And as a final bonus, we have implemented iPhone X Support, so your apps will display on the latest iPhones!

We think these are some great updates and advancements to help you better utilise your app and we hope you agree!