Creating Sustainable Mobile Apps

There is no specific guide to ensuring the future of your app, however there are ways of encouraging users to continue to use your app as well as getting interest from new consumers and making sure your app keeps up with the growing industry.

Consumers may feel invested after putting money into an app, but those who download their apps for free have no reason to hesitate. It is just as important to your business to keep your loyal customers as it is to attract new ones, this is why it is vital to ensure that your app is sustainable for the future. Here are some tips to help you with this:

If you want to charge for your app, it may be a valuable option to advertise a limited period of time where your app is available for free. The strategy behind this is to introduce the app to a number of users who can use the app, provide feedback about it and tells others.

This means that even if the user does not continue to use the app, there is still a use of word-of-mouth marketing and feedback available for you to use to improve the app in future. Any positive reviews will be seen by anybody who missed out on the free period, and may encourage them to buy the app afterwards.

Instead of focusing on the price of your app, focus on what makes your app stand out in the market. No matter how low the price is for your app, there will always be a similar one available for free, so apply your focus elsewhere.

Develop your app to surpass the strengths of the competition instead of comparing prices, consumers will pay for a superior product. Reinforce the benefits for the users if they were to download the app, and they will invest in it.

The obvious way to ensure your app is sustainable is to listen to the users. Reading reviews for your apps regularly can help you gather up information on what your consumers like and dislike about it, and find out if there is a number of specific requests for the app’s improvement with features or functions.

Changing your app using information directly from your consumers will encourage loyalty and confirm they are playing a part in something they have invested their money in. It will also give you clarity about what users are attracted to for future adaptations of your product.

Although you want to create an app that is impressive to your consumer, it is important to ensure there is room for improvement. Find a balance that works for you; don’t leave too many breaks in the content, but make sure it doesn’t get too stale too quickly, you want to be changing it often to keep consumers interested. Which leads us onto the next point…

One of the most obvious ways of making sure your app is still relevant to your consumer is to update regularly. Using feedback you have received from users, you can add any features that have been largely requested and remove anything that has been mostly disliked.

Consumers will appreciate that their feedback has been taken into account and that updates reflect and revolve around what they like or dislike about the application, making them loyal to your product.

Although it is incredibly easy for users to click the delete button on your application, keeping them involved in what makes it work well ensures that your app is sustainable and future-proof.

To find out how you can join the Eazi-Apps Network and access our online training and sales academy, contact us today.