4 reasons to invest in an app for your small business in 2022

It’s become clearer and clearer that in a world where your customers are on their phones more than ever, it’s important that your small business has an app.

Mobile apps have formed part of the marketing strategies for small start-ups and big corporations alike, so if you don’t have one for your business yet, you might be missing out big time!

If you haven’t already been convinced on the benefits of an app for your small business in 2022, here are 4 reasons why you should invest.

Builds a better relationship with your customers

Being able to meet your customers where they are (on their phones) and creating an experience that helps to meet their needs is the best way to create loyalty with your customers.

Having a convenient, user-friendly app will make your customers more likely to make orders, become interested in notifications and updates and may even start to recommend your app to people they know.

Consumers are shopping on their phones more than ever

Mobile sales have been increasing steadily in recent years and we have seen more customers making purchases through mobile apps.

Nearly 90% of mobile internet time is spent on apps , so if you want to reach your customers and create new revenue streams to take advantage of high spending, an app is a great opportunity.

 Can be used as a tool for analysis

Through an app, you can gather more information about your customer base and their shopping habits.

By gathering this information and analysing it, you’ll find it much easier to tailor the experience to your customer’s needs and service them in better ways.

You could even look into things like geo-location tools and remarketing strategies to help collect more information on the users of your app.

Your competitors already have apps

The final reason that you should seriously consider investing in an app for your small business in 2022 is because all of your competitors probably already have one, and you don’t want to be left behind.

More than 42% of small businesses already have mobile apps, and over a third plan to create one in the future, so if you want to keep ahead, mobile apps are the way to go.