Facts and stats you should know about m-commerce ahead of Black Friday 

It’s the biggest shopping day of the year and it’s right around the corner! Black Friday will take place on 26th November this year and that means there’s just weeks to go. This is an important date on your calendar as a small business owner, as it represents a phenomenal opportunity to drive sales via your app, build your lead pipeline and make up some lost ground if your revenue has been impacted by the COVID-related restrictions of the last 18 months.

Here’s everything you need to know:

Shoppers are spending money from mobile devices : Black Friday shoppers are increasingly making their purchases from a mobile device. Figures show that mobile shopping increased from 60.79% in 2018 to 66.55% in 2019.

Mobile commerce sales are growing fast : The popularity of mobile commerce is growing overall and at a notable pace – eMarketer stats suggest a 28% increase last year alone. This means that we can realistically expect even more orders to be placed on apps and the mobile web both on Black Friday itself and in the run up to the festive period.

More consumers are seeking out ecommerce apps : ecommerce apps are in demand right now with a growing number of shoppers seeking them out. Data from the latest State of Ecommerce Apps Marketing report confirms that in the first six months of this year, 48% more ecommerce apps were downloaded and installed, compared with the same period in 2020. This trend is great news if you have already have an app or are in the process of designing an app for your small business as it confirms its very real value as a new revenue stream in the build up to Black Friday.

Your app can increase order value : Having an app isn’t just a direct revenue generator in its own right, it also plays a role in increasing average order values. Research conducted by Google found that when consumers can interact with a brand by a website and an app, the average order value and customer lifetime value both increased. As shoppers become ever more comfortable browsing and buying with a tap of their smartphone via a retail or ecommerce app, these average values could go higher still.