4 Marketing Tips to Drive More Sales to Your App

So, you have your app up and running with an encouraging number of downloads…but you’re yet to see an uplift in sales.

Even with an intuitive UX and a tantalising product under the hood, your app is only as good as the marketing techniques used to drive it.

Here are some useful tips of the trade to help increase engagement and boost sales growth:

Use push notifications (without being too pushy)

Think of your users’ app interactions as if they were entering your physical store. If they aren’t given any acknowledgement, there’s a good chance they’ll leave without making a purchase.

When done right, personalised brand interaction greatly increases the likelihood that they’ll return.

This can be anything from a simple welcome message after downloading, to carefully timed location-based offers that can get them back in that all-important conversion funnel.

Reward loyalty

It’s important to create unique incentives for users to continue using your app to make purchases.

People don’t want to feel like just another download number, so making use of loyalty and reward schemes can be a great way to make them feel valued.

Think about unique discounts for in-app buying, or activation of vouchers when spending beyond a designated price point.

E-mail is your best friend

If personal notifications are turned off by a user, you can end up simply hoping they’ll return to your app.

You can remove this uncertainty by using tactical e-mails to encourage return sessions and increase engagement.

Try segmenting users into distinct categories based on app behaviour, so that you can specifically target those who haven’t yet used your shiny new app feature for example. You could even use e-mail to spell out how non-converting users can contact your support team with any issues.

Avoid overusing customer data

One thing that won’t endear new app users to your brand is them having to agree to share personal information such as photos and media files in order to use your app.

There is data to suggest that app uninstall rates on smartphones are around 50% , with belief that users’ private information isn’t secure often reported as a primary concern.

Many apps need access to location settings, but make sure you’re not asking users to share all aspects of their personal life if it has no functional purpose when interacting with your brand.