4 Reasons Why A Business App Can Boost Your Sales This Year 

As we get 2021 fully underway, you – like many SMEs and entrepreneurs – will likely be fully focused on maximising every opportunity that comes your way this year. Part and parcel of that will include ways to increase digital revenue, given the closures forced by the continuing COVID-19 pandemic and the widespread shift to online and mobile commerce.

No matter your area of expertise, investing in a new app for your small business opens up a spectrum of new opportunities to generate leads and make sales. Here are just four reasons why a mobile app is a wonderful selling tool and powerful weapon in your arsenal for 2021…

Your app is always available

While it may feel that you work around the clock as a small business owner, there will inevitably be moments when yourself and your team are not available to take orders or share product information. A business app however is available 24/7 and can act as catalogue, online store and resource for those searching for products or services or ready to buy. It’s always on and always working for your business, creating a new pathway to sales for your brand.

It can boost loyalty and repeat business

Convenient and available on demand, a mobile app is something familiar to most modern consumers and an easy way for you to boost loyalty and increase repeat business.

Building a simple rewards program in to your app, such as offering points with each purchase which can be exchanged for a reward or perks for actions such as recommending a friend or sharing a social media post can all help your customers to remain loyal to your brand; something that is key in 2021.

Show available stock or take bookings

Your app can make it easier for users to find out important information, such as available stock levels, or book an appointment with you. If you have a bricks and mortar location, your app can also be used by shoppers to check stock in their closest location which can drive offline sales. Associated services, such as click-and-collect pickups could also be integrated with the app to drive foot traffic to your place of business, again helping to increase sales across your business.

Understand your customers better

One of the basic foundations of offering a good customer experience is ensuring that you’re giving your customers what they actually want. Your app can be a treasure trove of useful data in this regard, allowing you to see what users interact with most and the types of information they seek. You can use this knowledge to refine your offering to delight your customers and bolster sales.