4 ways to increase in-app sales

October has arrived and with it the closing stretch of what for many, has been a very gruelling year. With the claxon officially sounded on the holiday shopping season, you’ll no doubt want to finish strong and that could mean targeting more sales via your business app.

With research confirming that this year’s gift givers are set to be more considered about what they buy, open to purchasing items from a new retailer and spending more when buying in app, there’s much to recommend investing the time needed to fine tune your app experience to boost sales.

1. Include reviews

Incorporating reviews for products and services directly into your app design is a no brainer for increasing sales. Reviews are tremendously powerful and help consumers decide what to buy. A study conducted by Northwest University’s Spiegel Research Centre says that including reviews on e-commerce pages can improve conversion rates by as much as 270% so, it makes sense to incorporate them into the online store pages of your app where possible.

2. Make your navigation clear

If you’re already a seasoned e-commerce store owner, you may have found making the switch to selling products or services via the smaller screen of an in-app store a little challenging. One of the key lessons to learn is that when it comes to add design, navigation should be kept as clean and clear as possible. This may mean that you can’t replicate your website menu for your app store as in-app navigation needs to be more streamlined for ease of use.

3. Personalise the experience

Google figures show that those who use apps spend 37% more than non-app shoppers, buy more frequently and spend more. To fully engage with that demographic and maximise the opportunities you have to make a conversion, you need to ensure you’re offering a tailored, personalised experience. This could mean suggesting relevant products for example or sharing tailored offers based on previous purchase history.

4. Make checkout and payment easy

Mobile app users don’t want to spend ages filling out long forms, providing surplus information and struggling to input credit card details on the small screen of their mobile app device. Consider how you can smooth this path with mobile payment options such as Google Wallet or Apple Pay and streamlined checkouts. The easier, quicker and more seamless you can make the in-app purchase, the greater the chances of registering a sale.