5 Reasons For Restaurants and Takeaways To Have Their Own Mobile App

It was only a few years ago when mobile apps were being seen as nothing more than a fad or new trend for businesses. There were bold predictions back in 2008 with headlines like “Mobile to overtake fixed Internet access by 2014”. A report from ComScore shows that we are now past the mobile tipping point and it is no longer a case of whether mobile marketing is important, it is now essential for businesses to have a mobile strategy. It is widely accepted that having a mobile strategy can help businesses encourage new sales, customer loyalty and overall brand awareness. This is especially true for restaurants and takeaways. Recently, there have been some strong advertising campaigns from the likes of Just Eat but the cost for restaurants and takeaways to use this service is high. Below are 5 reasons why restaurants and takeaways should have their own mobile app:

We recently wrote a blog about our new Native Food Ordering System that was completely rebuilt from the ground up. More and more people are now placing food orders via their mobile devices and food establishments can take advantage of this huge trend. With options for delivery, pick-up or dine-in during the ordering process, this is a must have for any restaurant or takeaway that wants to increase sales.

Research has shown that it can cost 6 times as much to attract a new customer as it does to retain an existing one. Rewarding customers for repeat visits with special deals and offers can keep them coming back for more. Businesses can incorporate a digital loyalty program in their own mobile app with incentives to ensure that they look after their best customers.

Allowing customers to reserve tables at their favourite restaurant with a few clicks can increase overall bookings. Building in a reservation system into their own mobile app can make this possible and reduce calls to the restaurant, especially during busy times. Customers can simply pick their date, time and specify how many guests and they are booked in!

Using the Eazi-Apps push notification service, restaurants and takeaways can now send out messages that pop-up on their customers mobile devices. They can use this service to drive in extra walk-in traffic during quiet times or send out deals and offers to encourage new business. Businesses can even setup GeoFence push notifications and when someone comes close to their business or within a specified area, their customers instantly get a location-specific message on their mobile device.