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A mobile app can be a powerful tool to connect with your new and existing clients. One of the key industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are accountants.
As the owner of an accountants, you will have the ability to instantly connect with you clients and keep them coming back to use your services. With this in mind let us have a look at how a mobile app can really benefit an accountants.
1. Push messages – Sending out free push messages to all your clients who have downloaded your accountants mobile app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest deals and news, keeping your accountants top of mind with your clients.
2. Tax tables – This can allow you clients to access tax tables and tax calendars within the accountant’s mobile app. This is a great way to assist your clients with managing their taxes and make sure that they submit their tax returns on time.
3. Tax calculators – Integrate tax calculators to allow your users to make their business tax calculations from the accountants mobile app. This is a great feature that will allow your client to keep on top of their taxes.
4. Financial calendar – From PAYE deadlines to Self-Assessments, you are able to give your clients the convenience of being able to look up important financial dates and events straight through your accountants mobile app.
5. Newsletter – Allowing your clients to subscribe to your email newsletter, keeping them up to date with all the latest financial news as well as the latest news at your accountants. This can help to keep your clients engaged and up to date with the latest news all through the mobile app.
6. Consultation forms – Your accountants will be able to generate new business directly through the mobile app. This can be done through accountancy consultation and question forms that put your clients directly in touch with your accountants.
7. Social media – Word of mouth can be an effective way to create a ‘buzz’ around your accountants. With a mobile app your clients can keep engaged with your accountants through Facebook and Twitter. This is a great way to keep your accounting practice at the front of your clients minds.
8. Blog – Give your clients the ability to read your latest news through integrating your existing blogs and any RRS feeds within your accountants app. This is a great way to create a ‘buzz’ around your business and to keep you customers up to date with all the lasted news and trends.
9. Referrals – A great way to garner new business is through referrals. Traditionally this has been done through word of mouth and your clients referring on their friends and businesses to you. Your clients now have the convenience to do this straight through your accounts mobile app, through a referrals form.
10. Rewards – The best way to encourage your clients to refer on their friends and other businesses is to engage with them in this process and reward them for doing so. Through your accountants mobile app, your clients are able to win vouchers or discounts for the number of new business referrals they pass on to your accountants.
A mobile app for your accountants is a great way to demonstrate the progressive nature of your firm. Building the right mobile app for your business is something that Eazi-Apps can really help your accountants with. From design to submission we can help deliver a mobile app that you can be proud of and that can help you engage with your clients in an increasingly mobile world.
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