App of the Month: Makeup Revolution

Eazi-Apps have just released a new mobile app for Makeup Revolution, a beauty cosmetic brand based on the Isle of Sheppey. Their products are distributed in over 300 Superdrug stores in the UK and online.

The app gives Makeup Revolution the opportunity to engage with both existing and new customers via their mobile devices. The objective is to drive in new and repeat business in a very competitive market place. Through their email marketing campaign targeting their core loyal customers, Makeup Revolution had over 1600 downloads in one day and was ranked 32nd on the Apple App Store within the shopping category.

As an incentive to download the Makeup Revolution mobile app, the brand is offering customers 20% off orders made exclusively through the app. This is done with an exclusive promo code integrated into the mobile app that can be redeemed through the business’s e-commerce platform.

The Eazi-Apps advanced push notification service allows Makeup Revolution to send out instant alerts and messages to all of their customers who have downloaded the app. Makeup Revolution have already taken advantage of this service which has contributed to one of their biggest selling products launch in the company.

Makeup Revolution’s mobile app has also allowed them to create a social media buzz around their business. They have already had over 120 positive messages from customers on their Fan Wall in less than 1 week. The integration of their Facebook, Twitter, Instagram and YouTube accounts has also helped increase their online presence and engagement with core customers.

The Makeup Revolution App is an extension of the brand on mobile. Aside from customers being able to make purchases via their mobile devices, they also benefit from being alerted to new product launches. The App is available for download from the App Store for Apple devices and Google Play for Android and is optimised for both mobile and tablet.