Brand Strategies And Your App!

The focus of todays’ blog is how your business brand can provide perfect synergy with your mobile app. Apps significantly influence your mobile strategy and this is further backed up by statistics released from www.flurry.com:

Consumers spend 47% more time using apps on their phone than checking their mail, text messages or using the web.

Consumers on average spend 94 minutes per day using apps.

These statistics show that apps have really captured the imagination of consumers and must be considered not only for mobile strategies, but brand strategies as well. The fact that your customers are now moving away from traditional desktop computers/laptops to their mobile devices highlights the rapid technological change we are experiencing.

Mobile devices such as smartphones or tablets are not just for young people or business executives, almost every demographic is part of the “mobile community” and your business and brand should be catering for this demographic. Consumers want engaging apps that foster interaction between themselves and the business app they have downloaded.

Simply producing a mobile app that only offers information is a recipe for disaster as your consumers will quickly lose interest in your business and delete the app. However, a well thought out and feature rich app can actually get consumers interested in your brand and thus build a level of trust between your business and your customers.

Measuring the success of your app is often something that businesses look to judge once the app has gone “live” in the app stores. However, it is definitely worth spending some time thinking about useful metrics to use to judge the apps success before the app has even been designed.

For example, you could judge success in terms of total number of downloads? Or how about comparing bookings through the app vs. telephone/online bookings? You could even take a qualitative approach and measure customer testimonials for your business before you had an app as opposed to after it went live. The methods for evaluating the success of your app will be unique to your business but will help you shape your future mobile strategy.

The crucial thing to remember is that apps can drive traffic, a potential customer that does not download your app won’t be inclined to check out your website and find out more about your business. In todays harsh economic climate, can your business neglect a significant proportion of potential customers by having an inadequate mobile strategy?

Apps should now be at the very heart of your mobile strategy but don’t fall into the trap that many businesses will experience in the near future, that is to not build awareness for their app. An app is only good as the level of promotion you attribute to that app. Please review our previous blog articles to see how your business could increase app downloads.
The central theme to your app should always be engagement; your app should offer a reason for your customers to use the app- whether that’s ordering food, booking appointments or redeeming loyalty vouchers. As a brand, do not miss out on the shift from desktop to mobile.

Please contact us today to see how Eazi-Apps can help shape your mobile marketing strategy and increase your brand exposure.