Business Networking Group: 10 Reasons for a Mobile App

A mobile app can be a powerful tool to connect with your new and existing members. One of the key industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are business networking groups.

As the organiser of a business networking group, you will have the ability to instantly connect with your members and keep them coming back to use your services. With this in mind let us have a look at how a mobile app can really benefit a business networking group.

1. Push notifications – Sending out free push notifications to all your members who have downloaded the app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest events and keep your business networking group top of mind with your members.

2. Events – You are able to display all your upcoming events within the app. Your members will be able to view your events and add these to their phone calendars and set reminders.

3. Loyalty – An easy and effective way to make sure your members keep coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your members can redeem these vouchers easily and quickly when they attend your next event.

4. Referrals – A great way to acquire new members is through referrals. Traditionally this has been done through word of mouth and your members referring their friends and fellow businesses owners to you. Your members will now have the convenience of doing this straight through your business networking group’s app, using the referral form.

5. Newsletter – Enable your new and existing members to subscribe to your business networking group’s newsletter, keeping them up to date with the latest news. This can help to keep your members engaged and up to date with the latest local business news and events.

6. Social Media – Word of mouth is one of the most effective ways to create a ‘buzz’ about your business networking group. With a mobile app your business networking group can engage with new and existing members via Twitter and Facebook, which can help raise the profile of your business networking group within the local business community

7. Gallery – Another great way for your members to engage with your business networking group would be for them to upload photographs of your events directly through your mobile app. This is another great way to create a ‘buzz’ around your business networking group and events.

8. Blog – Give your members the ability to read your latest news and insights into business through integrating your existing blogs and any RRS feeds within your business networking group’s app. This is another great way to create a ‘buzz’ around your business and to keep your customers up to date with all the latest news and trends.

9. Testimonials – You are able to allow your members to post their comments and testimonials on your dedicated testimonials wall within your business networking group’s mobile app. This is a great way to get your members to engage with your business networking group and other members.

10. Registration – Allow your new and existing members to join and register for your business networking group’s events directly through your mobile app. This would be a great way to get your existing members to encourage other business owners that they know to join your business networking group. This will also allow your members to renew their subscription directly through your app.

Building an app is easy to do, but building the right app for your business networking group is something you should leave to Eazi-Apps. From design to submission, we can help you deliver an app that you can be proud to call yours and can really help your business networking group engage its members.