Why Every Business Needs Mobile Commerce In 2017

With technology impacting every part of our daily lives, the need for businesses in all industries to offer some form of mobile commerce has never been greater. Over the last few weeks we have explored how businesses can boost their return on investment or create tangible surveys to understand the needs of customers and align their offerings to meet customer expectations.

One area that we would like to highlight this week is the need to have mobile commerce incorporated within any mobile app. Think of mobile commerce and mobile applications and some of the popular examples that come to mind include Amazon, eBay and Shopify apps.

There will be certain industries or scenarios where mobile commerce cannot be included but where possible, businesses should aim to offer mobile commerce within their mobile app. The reason for this is mobile commerce offers a streamline way for customers to browse and purchase products or services , boost conversation rates and ultimately lead to higher levels of customer engagement.

With that being said, the focus of todays blog is to highlight how businesses can integrate mobile commerce within their mobile app and the different features we have within our platform that support mobile payments.

One of the best ways to include mobile commerce within any hospitality and leisure business is through the use of a food ordering system. We have seen the success of food related apps such as Hungry House and JustEat grow in popularity as content aggregators. However, the benefits a business can experience by virtue of their own fully branded app far outweigh the impact of Hungry House or JustEat.

By having control of their own mobile app, a business has the ability to market their services and control the way their brand is perceived by customers. Our mobile app development platform can support a food ordering system that is a streamlined method for customers to browse menu items and pay for their meal with a debit or credit card.

From the restaurant or coffee shops perspective, they can include a Wi-Fi printer or a thermal printer to receive confirmation every time an order is placed through the mobile app. There is also the option to support multiple payment gateways including PayPal, BrainTree and Pay U.

While the food ordering system above is more applicable to businesses in the hospitality and leisure industry, the merchandise tab is an innovative way to support mobile commerce for any business that sells products or services. Think of a retailer that sells clothes or a business that specialises in pet food, they can now sell their products or services through their mobile app.

Our mobile app development platform also integrates with popular e-commerce platforms such as Shopify, thereby enabling businesses of any size to link their existing e-commerce store with their mobile app.

From the customer’s point of view, downloading a mobile app for a local business and then having the ability to complete transactions seamlessly using their mobile device is what customers expect. By processing mobile commerce payments any business can add an additional revenue stream to their business and offer their customer more choices when purchasing products and services.

The final feature we wanted to highlight this week was the reservation system and how businesses such as hair salons, dental practices or even restaurants can allow businesses to secure their booking by paying a small fee prior to the appointment.

Using the payment gateways mentioned above, any business can include a reservation system within their mobile app and also accept a booking fee or prepayment for a service offered. A customer will greatly appreciate having the ability to secure their booking by performing a few simple clicks within their mobile app.

As we have seen throughout this blog, there are a number of ways in which a business can offer mobile commerce as part of their mobile app. Selecting the right method to suit the needs and wants of a customer is crucial in developing a solution that engages the wider audience.

To find out how Eazi-Apps can help your business leverage the power of mobile commerce within your mobile app contact us today.