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Generate Repeat Business with Mobile Loyalty Programs

Eazi-Apps Support • November 24, 2012

Loyalty programs

Businesses have been incentivising consumers through loyalty programs in lots of innovative ways. Larger retailers have adopted the loyalty card approach that rewards loyalty and therefore encourages repeat business. With fierce competition, retailers have been scrambling to get a space in your wallet. Smaller businesses often utilise much simpler ways by offering their clients paper stamp cards that simply reward their clients for multiple purchases. This could be something as simple as buy 5 coffees and get the 6th one free.

Why businesses should take their loyalty programs mobile

The average consumer today is a member of 15 loyalty programs and surveys have demonstrated that loyalty members are keen to merge their numerous memberships into a mobile ecosystem. Put simply, they would much prefer to have access to a loyalty program via their mobile phone as it is a lot simpler and easier. There is no need for plastic cards or paper stamp cards and it is much easier to track for the consumer and the retailer. It is predicted that the global redemption of mobile coupons will average over 8% by 2016; an eightfold increase over the best paper coupon campaigns. This is the perfect opportunity for loyalty marketers to drive mobile loyalty programs!

An Effective Mobile Loyalty Program Can Affect Your Bottom Line

At Eazi-Apps, we offer numerous ways that businesses can reward consumers for their loyalty. This includes QR Coupons, QR Check-ins and Digital Stamp Cards. Digital stamp cards are a great way of incentivising and rewarding clients for multiple repeat purchases. Eazi-Apps offers the possibility to integrate digital stamp cards into a mobile experience and do without the traditional paper based stamping cards.

Businesses have 100% control of their loyalty campaigns through the unique dashboard that is setup for them where they can add, edit and delete loyalty schemes as and when they wish.

They can also run marketing campaigns based around new loyalty / reward schemes and they can promote these campaigns through free push messages.

With a very intuitive and affordable system, Eazi-Apps offers a very cost effective and powerful way to leverage your Smartphone app and keep your customers coming back for more!

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