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Blog Post
Hair Salons: 10 reasons for a mobile app
Eazi-Apps Support • Jun 14, 2014
A mobile app can be a powerful tool that can help your business to connect with your existing customers. One of the key industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are Hair Salons.
As the owner of the Hair Salon, you will have the ability to instantly connect with your customers and keep them coming back for more. With this in mind let us have a look at how a mobile app can really benefit a hair salon.
- Push notifications – send out free push notifications to all of your customers who have downloaded the app quickly and easily, not to mention cheaper than text message marketing. This will allow you to send out notifications of your latest offers and promotions, keeping your hair salon top of mind with your customers.
- Loyalty – As easy and effective way to make sure your customers keep coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your customers can redeem these vouchers easily and quickly when they next come into your hair salon.
- Appointment booking – Allow your new and existing customers to come back for more by giving them the opportunity to book their hair salon appointments directly through your mobile app. This can give your customers the convenience of booking their hair salon appointment.
- Website e-commerce – Convert your website with a simple embed code giving your customers the convenience of ordering and paying for their hair products online. This would be a simple and effective alternative revenue stream, which can increase your bottom line.
- Testimonials – A great way to spread the good word about your Hair Salon is through a testimonial feature. With this feature your customers can leave comments about their experience of your hair salon, which can be passed on to their friends and get the word out about your Hair Salon.
- Directions – Our app offers an easy solution for your customers to locate your Hair Salon – GPS directions from their current location straight to your front door! This makes it easy for customers to locate your hair salon with a few clicks on their app.
- Social media – Word of mouth marketing is one of the most effective ways to create a “buzz” about your business. With an app, your customers can easily comment, rate and recommend you Hair Salon on Facebook and Twitter. This is a great way to increase your online presence and keep your Hair Salon at the front of your customers mind.
- Gallery – Another great way to get your customers to interact with your business is to encourage users to share their photos of their time at your hair salon. This is an effective way to get your customers to create a “buzz” around your business.
- Competitive advantage – The vast majority of Hair Salons still rely on traditional methods of marketing, whether that is through promotional literature to word of mouth. Why not step into the 21st century and use the full potential of mobile marketing for your Hair Salon.
- Newsletter – Allow users to subscribe to your email newsletter service to keep your business and your offers top of mind. This can help to keep your customers engaged and up to date with your latest news and offers.
Building an app is easy to do, but building the right app for your hair salon is something you should leave to Eazi-Apps. From design to submission, we can help you deliver an app that you can be proud to call yours and can really help your Hair Salon engage with your customers.
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