Hotels: 10 Reasons for a Mobile App

A mobile app can be a powerful tool that can help your business to engage with your new and existing customers. One of the key industries that can really benefit from having a mobile app and utilise it as a key component of their marketing strategy is the hotel industry.

As a hotelier, you will have the ability to instantly connect with your new and existing customers and keep them coming back to stay at your hotel and use your services. With this in mind, we will now explore how a mobile app can really bring benefits to your hotel.

1. Push Notifications – Sending out free push notifications to all your members who have downloaded the app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest events and keep your hotel top of mind with your customers.

2. Events – You are able to display all your upcoming events within your hotel’s mobile app. Your customers will be able to view your hotel’s events and add these to their phone calendars and set reminders.

3. Loyalty – An easy and effective way to keep your customers coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs within your hotel’s mobile app. Your customers can redeem these vouchers easily and quickly when they next stay at your hotel.

4. Social Media – Word of mouth is one of the most effective ways to create a ‘buzz’ about your hotel. With a mobile app your hotel can engage with your new and existing customers via Twitter and Facebook, which can help raise the profile of your hotel, as well as increase your hotel’s online visibility.

5. Gallery – Another great way for your customers to engage with your hotel would be for them to upload photographs of their stay with you directly through your hotel’s mobile app. This is another great way to create a ‘buzz’ around your hotel.

6. Room Booking – Allow your new and existing customers to come back for more by giving them the opportunity to book their next stay with your hotel directly through your mobile app. This can then give your customers the convenience of booking their room at your hotel wherever and whenever they are.

7. Reviews – You are also able to integrate your hotel’s Trip Advisor profile page into your mobile app. This gives your new and existing customers the opportunity to review their stay at your hotel, leaving comments and tips. This will help encourage new customers to stay at your hotel, who are always keen to read recommendations ahead of their visits.

8. Restaurant booking – You are able to enable your customers to book their tables at your hotel’s restaurant directly from your hotel’s mobile app. This, like the room booking, allows your customers to book their table whilst on the move.

9. Photos – You are able to give your customers the opportunity to engage with your hotel by giving them the opportunity to submit photos of their stay with you. This is another great way to create a buzz about your hotel and allows your customers to share their experiences.

10. Newsletter – Enable your new and existing customers to subscribe to your hotel’s newsletter, keeping them up to date with the latest news. This can help to keep your members engaged and up to date with the latest news and events from your hotel.

Building an app is easy to do, but building the right app for your hotel is something you should leave to Eazi-Apps. From design to submission, Eazi-Apps can help you to deliver a mobile app that you can be proud to call yours and can really help your hotel engage with its customers.