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Blog Post
How mobile is your strategy?
Eazi-Apps Support • August 28, 2012
Mobile apps in general have exploded over the last few years, with industry experts proclaiming this as a new frontier for business strategy.
So how can businesses incorporate a mobile strategy into their business planning? Why should your business have a mobile strategy?
The status quo is changing and here’s why:
- In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.
- Android owns 47% of the U.K. smartphone market.
- iPhone owns 29% of the U.K smartphone market.
- Between 2010 and 2011 there was a 91% increase in time users spent on Apps.
- The average smartphone user currently has about 41 apps downloaded on their smartphone. That is up 28% from last year’s app average.
With this in mind, can your business afford to neglect a mobile strategy? There are many benefits to having a clearly thought out and effective mobile strategy, such as:
- Customer acquisition and retention – not having a mobile experience can actually lose you business.
- Customer preference – your customers prefer apps over mobile websites.
- Two way communication – mobile apps allow you and your customers to communicate through their device, further strengthening your relationship.
- Less competition – with customers becoming increasingly savvy, having a mobile strategy sets you apart from other business in your industry that have not embraced this new frontier.
So what does the future hold for a mobile strategy? Here are some interesting facts to consider when you formulate your own mobile strategy:
- By 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1.
- 29% of mobile users are open to scanning a mobile tag to get coupons.
- 57% of mobile users would not recommend a business with a bad mobile site.
- 65% of users said they used their mobile device to find a business to make an in–store purchase.
The above stats make compelling reading and highlight the need for a business mobile strategy. At Eazi-Apps, we specialise in providing your business with bespoke solutions for all your mobile marketing needs. For more information, please contact us and see how we can add value to your mobile marketing needs.
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