How to effectively integrate social media into your mobile app

With billions of consumers and mobile users around the world engaging with social media every day, platforms such as Facebook, Twitter and Instagram have become essential tools for marketing. More developers are now finding ways to utilise the benefits of social media in their apps. Here are a few tips for using social media to boost engagement and increase your app business opportunities.

Add social sharing extension

Whether you’re designing a health and fitness app or you’re planning to release an eCommerce app, it’s essential to add some form of social networking if you want to increase retention rate and boost engagement. Certain apps and industries lend themselves more easily to social media integration but if you think creatively, it can be done with every app. For example, eCommerce apps can encourage customers to share pictures of what they purchased on Facebook or Instagram.

Social media sign-up process

More apps and mobile companies are now providing users with the option of signing up to their services through social media as a way to encourage positive promotion and also to increase conversion by making the process quicker and easier. Research has shown that consumers and app users are much more likely to convert if the sign-up and checkout process is quick and streamlined. This is where social media login options can help improve the UX and take away any potential hurdles.

Add social media feed

If you really want to reap the benefits of social media, an in-app feed is a great way to encourage communication between users and boost engagement. One of the things that make platforms like Facebook and Twitter so successful is the ability for users to track the activities of others and interact with them. Providing a live feed of user activity within your app can help to increase session time by generating more engaging content.

Share brand social media activity

Although the end goal of using social media is to get more consumers using your app, it’s also vital that you create a sense of community and establish your brand as a reliable source of information through social media platforms. It’s a good idea to promote your brand’s social media activity through your app in order to increase engagement. If you’ve uploaded relevant new posts, let your users know about it through things like push notifications.