Is Now the Perfect Time to Push Your App Marketing?

The answer to this question is a bit of a two-sided coin. To set the scene, we are going through a period in which the average person has more free time than ever before, dependant on home circumstances and whether or not they have children of course. As such we’re consuming, streaming and downloading more digital content than ever to fight off the boredom and indeed anxiety of this testing coronavirus lockdown.

This presents a huge opportunity for brands and businesses who are still able to operate digitally to push themselves online. This is no different for app owners. Streaming and entertainment app downloads are rising tremendously at this time but the whole app marketplace is seeing a similar uplift.

Surely this marks the perfect time to push your app with marketing.

There is definitely increased demand in the marketplace right now for all kinds of apps. Health and fitness apps pushing home workouts and nutritional ideas are soaring, entertainment including gaming is at the peak of the highest demand for some time and streaming services are likely struggling to cope with the demand being placed on their servers right now. Without the distractions of a standard working set up and the lack of social interactions and events, consumers are craving distraction more than ever.

On the work front, connectivity apps like Zoom and many others are also reporting a huge surge in downloads and usage as remote working takes over as the interim normal. So yes, from the perspective of demand and consumption, now is an ideal time to push your app marketing.

On the flip side though, will you be the only one to catch on to this?

Will competition make it difficult and costly?

The flip side to huge surges in opportunity is that it’s unlikely you will be the only one to notice and seek to take advantage of this. It’s like anything, where there is a surge in demand there will undoubtedly be a rise in the level of competition as others follow suit. Very much in the same fashion as the seasonal Christmas period.

The trick is to play smart and look for alternatives to typical pay to rent ad space like paid search. Yes, this may work for your industry, but you will need to keep in mind that while opportunity is high, you may also see a cost per acquisition price hike as well. Look at content creation and organic reach via social media, blogging and online interactions instead to promote your app during this time and maximise downloads. Third party endorsements will also be a factor and you should certainly be approaching existing users for reviews while they have time on their hands to take those kinds of actions.