It’s a snip! What features should your hair salon app have? 

Whether you are a boutique local salon, part of a regional chain or have a national presence, creating an app for your hair salon can be a wonderful way of consolidating your business. An app offers additional avenues of communication with your clients, provides a means to share offers, take bookings and generate new business.

Let’s take a look at some of the features you’ll need in your hair salon mobile app to stand head and shoulders above your rivals…

1. Appointments

Having a feature which allows customers – both new and existing – to book an appointment is one of the absolutely vital inclusions for your app. The option to make a booking from the mobile app gives an added level of convenience for customers and means you can be taking bookings even when you’re tied up with treatments in the salon.

2. Gallery

Whether you take part in competitions, create amazing bridal hair or have a phone full of snaps from customers of their hair transformations, including a gallery on your app provides you with an outlet to showcase your best work. This part of your app can evolve as you grow your business, add new treatments or services or stylists to your salon team.

3. Fan wall

Online reviews are an intrinsic part of the online purchase process, with consumers turning to other shoppers when deciding what to buy and from whom. You can harness this power by adding a fan wall feature to your hair salon app, which allows customers to upload their own images with comments and testimonials for your stylists. This acts as ‘social proof’ giving those looking for a new salon an abundance of visual reasons to choose you, along with favourable comments and recommendations from your clients. Those browsing can see your skill and read endorsements from independent third parties, allowing you to stand out from competitors.

4. Shop

Your hair salon’s mobile app can be more than an outlet to take bookings. If you incorporate a store, you can also use it to add another revenue stream to your business. Here, you could sell items such as shampoo, conditioner and styling products as well as tools like brushes, straighteners, curlers and hair dryers.

5. Push notifications

If you have last minute availability, are hosting an in-salon event or have special offers to share, push notifications allow you to get that info on to your app user’s phone screen in a matter of minutes.