Mobile marketing trends to look out for in 2018

In the current digital market, more than 57% of all internet-based searches are carried out on mobile devices which means anyone taking advantage of an app business opportunity needs to take heed. The figure alone illustrates why mobile has moved to the forefront of focus in the world of digital marketing.

In such a rapidly growing and increasingly saturated market, however, it can be difficult for businesses to keep up to date with the latest trends. Here’s a look at what to expect in 2018.

Playable ads

Advertising within mobile applications has been around since the development of apps themselves. However, there has been an ongoing debate regarding the effectiveness and overuse of ads. One of the most recent advancements in mobile advertising is playable ads. These are interactive adverts that do more than showcase a product or give information. They provide the user with a challenge or an activity to entice them into engaging with the product.

Live streaming

Free forms of digital marketing can be just as valuable as paid channels and can also help reduce costs during the first quarter when sales and conversion figures generally stoop. Live streaming through social media platforms such as Facebook and Instagram has become a popular medium of choice for many companies and marketers. It allows you to engage directly with consumers without incurring costs that come with things like paid promotions.

Push notifications

Push notifications have been a valuable tool for app developers and have allowed them to interact with more users and promote new developments, updates and promotions. Progressive web apps, in particular, have utilised the benefits of push notifications in recent years. In 2018, more app development companies and marketers will look to take push notifications further by providing value-added content. This will include things like extra features, tips and advice that is aimed to provide a unique experience and drive up session figures.

Voice search SEO

The recent boom in virtual assistant technology has led to a huge increase in the number of voice searches being carried out. In fact, there are now 35 times more voice searches than there were 5 years ago and it’s predicted that 50% of all searches will be made using voice by 2020. This means that more companies and digital marketers will be developing new SEO strategies to account for this. An increased amount of keywords will be chosen that are compatible with voice search terminology.