Prepping your app for Cyber Weekend

We’re now entering a very key period – the onset of the holiday shopping season. More importantly, Cyber Weekend, which comprises of Black Friday and Cyber Monday is almost upon us! That means there is no better time to take stock of your app and your marketing plans and make sure you have everything prepared to drive as many sales as possible through your app.

Here are a few things that you’ll need to do to get sales ready:

1. Check your app is updated with seasonal imagery

Never underestimate the importance of imagery! Now that consumers minds are turning to the festive season, you’ll want your app to put them in the holiday mood and that means swapping out some of your standard imagery for pictures that are seasonally appropriate.

This task could include something as simple as uploading a festive version of your logo or, swapping key banners and other images to show more holiday-themed scenes.

2. Be clear on promotions

With a mass of research confirming that this year’s Christmas shopping season will take place primarily online, ensuring you’re clear on promotions and have compelling reasons to buy now is critical. Your entire marketing team will need to be on the same page here so that your omnichannel presence is consistent – this means the same messaging and offers across your app, website and social media.

3. Give shipping options

If you’re selling via your app and have physical items to dispatch, give customers a choice of shipping options so that they can select the method that suits them and their budget. With more online ordering rather than physical in store shopping, shipping rates can quickly rack up and push already strained budgets to breaking point. To ensure you’re doing all you can to best serve your app users and convert as many sales as possible, have free (if possible), budget and premium shipping. Buy online and collect in store (or click and collect as it is also known) has soared in popularity during the pandemic so if you’re bricks and mortar location is open, consider adding this as a shipping choice if you aren’t already doing so.

4. Keep a close eye on your data

Data-driven marketing is always a smart way to operate but, it can be especially helpful during the festive sales season. While data from previous years can be helpful, the truth is that the retail landscape has changed considerably this year so you’ll want to keep a close on the numbers in real time to allow you to make changes to your strategy if necessary.