Push Notifications – Laser Targeted Marketing

With app stores seeing huge growth across all categories and the increase of smartphone users climbing by a staggering 200 million users per year (source: ComScore), businesses are able to reach out to their customers in ways that were not possible even a few years ago.  Data from Nielsen on mobile media time shows a staggering consumer preference for mobile apps which account for 89% of media time in mobile.

Some of the immediate benefits to businesses include being able to offer mobile shopping via their apps, loyalty features, food ordering systems, event promotions, reservations / bookings and much more.  However, one the of the most powerful benefits for businesses is the ability to send out push messages that popup on their users’ mobile devices instantly.  These messages can be deals, promotions, offers or simple updates that can result in extra walk-in traffic at the push of button.  For example:

In fact, almost any business can benefit from reaching out to their customers on their mobile devices.  As good as this sounds, our push notification service has evolved to allow further targeting resulting in better responses and ultimately increasing the bottom for businesses.

Technology never stands still and with the breakneck speed of development we are witnessing, geo targeted push notifications is a natural evolution.  Businesses are now able to zone in on their audience and send messages only to users who are ‘x’ distance from a point a map.  For a small businesses, this revolutionary.  Picture this; a deli in town wants to generate some extra business between 12pm and 1pm on a Tuesday afternoon.  They could send out a message to everyone within a 1 mile radius of their business.

Actually we have taken this one step further.  Business can now setup a Geo Fence on a map that triggers a message or offer when someone walks or drives into this Geo Fence.  This is proximity marketing taken to another level.  Do you think this could be valuable to a bar where they could setup a Geo Fence on a 3 street radius around their business between 7pm and 8pm?  Anytime anyone walks into this zone, they get sent a two for one message to invite the customer into their bar.  The possibilities are endless!

If you are interested in finding out how businesses can laser target their customers and increase repeat business and ultimately sales, feel to reach out to us and we would be more than happy to arrange a live demonstration of our advanced push notification service.