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Restaurants: 10 reasons for having an iPhone app

Eazi-Apps Support • September 11, 2012

Restaurant owners, have you ever wondered how you can take the next step and revolutionize your industry? We’re not talking about new menus or ingredients sourced from space – instead we’re concentrating on something far simpler and equally as impressive.

Welcome to Eazi-Apps. We can provide your restaurant with an iPhone and Android app designed specifically for your restaurant, putting your business in the pocket of your customers 24/7. With that in mind, let’s identify 10 reasons why your restaurant needs an iPhone app:
Food Ordering System – Our apps have fully integrated and functional mobile food ordering systems, ready to display your restaurant’s menu for your customers viewing pleasure. Your customers can order their meals straight from their pocket and will appreciate the ease with which this is possible. From your perspective, you’ll benefit from more sales – how is that for service!

  • Push Notifications – Sending out free push notifications to all your customers that have downloaded your app is quick and easy, not to mention cheaper than text message marketing. Do you have a special deal tonight? A new menu maybe? A guest chef for 1 night only? Well, now you can publicise your message to your customers and unlike an email, push notifications automatically appear on your customer’s phone. How is that for getting your point across?
  • Loyalty Offers – Your customers love a bargain. What better way to encourage repeat purchases than to incentivise your loyalty scheme. By offering QR coupons and loyalty tabs, your customers can redeem these vouchers easily and quickly after each order.
  • Social Interaction – Word of mouth marketing is one of the most effective ways to create a “buzz” about your business. With an app, your customers can easily comment, rate and recommend your restaurant on Facebook and Twitter to their online friends. This is a great way to increase your online presence and keep your restaurant at the front of your customers mind.
  • Table Reservation – How easy is it for your customers to reserve their table at your restaurant within a few clicks? Well, with Eazi-Apps this is simple and quick to do by using our reservation system. All your customers have to do is pick their date, time and specify how many guests and voila- they’re booked in.
  • Directions – Imagine your customers want to visit your restaurant but are new to the area and don’t know the way. Our app offers an easy solution – GPS directions from their current location straight to your front door! This makes it easy for customers to locate your restaurant and enjoy your menu with a few clicks on their app.
  • Events – Does your restaurant hold events? Themed nights? Cooking classes? Well with Eazi-Apps you can display all your events within your app. Customers can then view your events and add these to their phones calendar and even set reminders. Why not compliment this with a push notification prior to the event – just to remind those late stragglers!
  • Competitive Advantage – The vast majority of restaurants still rely on traditional methods of marketing, whether that is through promotional literature to word of mouth. Why not step into the 21st century and use the full potential of mobile marketing for your restaurant.
  • Gallery – Lets face it, everyone loves taking pictures when they’re out and about. Why not harness that tendency and channel it to your restaurant. With Eazi-Apps you can allow customers to submit photos of their visit to your restaurant to enter your facebook album for instance. You could even incentivise it so each customer that submits a photo gets automatically entered into a prize draw to win a free meal. Get creative and get your customers clicking – say “cheese”!
  • Market Research – Your restaurant app is a great way for you to conduct some vital market research from your customers. Are you thinking of diversifying your menu? Offering a new service? Maybe you’re thinking of a new theme night for your restaurant? Great, just use your app to run a quick poll to gather your customers opinions. This information can be priceless when you’re looking to make changes to your restaurant.

Building an app is easy to do, but building the right app for your restaurant is something you should leave to Eazi-Apps. From design to submission, we can help you deliver an app that you can be proud to call yours and can really help your restaurant engage with your customers.

If you want to generate more loyalty, more customers and add to your bottom line, contact us today for a free demo app for your business!

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