Sell products inside your app anytime, anywhere

In the modern world, businesses are looking at various ways to interact with their customers. Traditionally, businesses would set up a physical shop on the high street and rely on passing trade for their sales. Next came the internet revolution, with businesses setting up online shops to provide their customers with a shopping experience 24 hours a day.

With that in mind, what is the next frontier for online commerce? The answer is mobile commerce (m-commerce). It can be defined as “the use of wireless devices, such as mobile phones or handheld digital information appliances, to conduct both business-to-consumer and business-to-business e-commerce transactions over the Internet”. In layman terms, this is buying stuff using your smartphone and connecting businesses with customers on their mobile devices.

Research from eDigitalResearch and Portaltech Reply found that more than two-thirds (64%) of smartphone owners are now using their mobile device to shop online, a number that had quadrupled in just two years.

So why does your business need m-commerce and how can it have a positive impact?

1) Open a new avenue for sales

Eazi-Apps can setup a mobile website and a native app to enable your business to sell through mobiles. By having an m-commerce facility, you are increasing the ways that customers can purchase your goods and services. Rather than simply relying on a bricks and mortar approach, your business will be on the frontline of technological advancements.

Your business will be targeting customers on a platform that is experiencing significant growth and your business will be well positioned to benefit from this.

2) Process payments

M-commerce will allow your business to process payments quickly and accurately, similar to an e-commerce operation. Furthermore, Eazi-Apps have simplified this process by offering payment integration with PayPal and Google Checkout, as well as many other third party integrations.

3) Convenience

It is very convenient for your customers to do so much more than just call and text from their hand held device. Within a few clicks of a button, your customers could be interacting with your business and purchasing your products and services. Indeed, we have already seen many businesses offering m-commerce facilities – from large high street retailers, major banks to small restaurants, your business could be the next success story.

4) Time efficient

With m-commerce transactions, there is no need for the customer to plug in their personal computer or wait for the laptop to load, all they need to do is press the on button of their device and they are ready to interact with your business.

5) Engage with your customers

M-commerce opens up the level of engagement you can have with your customers on a continual basis. Do you have a special promotion today? Have you got a sale on your m-commerce shop? Great, by integrating various features such as push notifications and loyalty schemes – you can direct your customers to your m-commerce platform to reap huge rewards and build goodwill with your customers.

At Eazi-Apps we aim to work with you to place your business in the pocket of your customers. Please get in touch with us today to see how an m-commerce feature can benefit your customers and your business. Get mobile, get Eazi-Apps.