Things you should be doing to promote your new app

With more than 6 million mobile apps available to download on leading markets such as the Play Store and the App Store, it can be a struggle to get new projects and app development agency start-ups off the ground. Fortunately, thanks to the development of new technologies and growing popularity of digital platforms like Facebook and Instagram, there are now more avenues than ever for you to promote your brand after taking up an app business opportunity. Here are some of the most effective ones.

Snapchat

With over 173 million active daily users, Snapchat is an invaluable resource when it comes to digital marketing. In recent years, global brands such as Vice, MTV and Sky Sports have developed an active presence on the popular social media platform. The ability to share engaging content with such a large audience will help you generate awareness of your new app. Whether you opt for paid averts or create a free account, the benefits of Snapchat are enormous.

Create video content

Research has shown that the amount of video and image content circulating online is growing rapidly. Social media platforms like Facebook have seen a huge spike over recent years in the amount of sponsored and personal videos being posted. It’s vital that you take advantage of this trend if you hope to launch your app successfully and expand your user base. Create short and engaging videos that can be posted and shared easily amongst your users.

Use influencers

The power of influencers and micro-influencers in the world of digital marketing has been increasingly utilised in recent years, with companies in the technology, fashion, food and beauty industries all partnering up with popular social media users. The loyal following that influencers command can help generate buzz around your app, particularly if you’re operating within a niche market or specific sector. Search platforms such as Instagram and YouTube for micro-influencers or influencers (if you have the budget) that operate within the same industry as your app.

Optimise your social media presence

In the current digital climate, social media platforms are an essential part of any digital marketing strategy as they are an effective and relatively cost-effective way of reaching large audiences with targeted strategies. However, it’s important to focus your efforts where the benefits are greater and recognise platforms that may not be worth utilising. For example, if you’re developing an app aimed at retired professionals, you might avoid using Snapchat as the majority of its users are below the age of 35.