What type of apps do business users really need? 

It can be tough to figure out what kind of app you want to make – and harder still to come up with a concept that will genuinely fill a need with your target audience of app users.

To help you on your way, this week we’re rounding up the type of apps that business owners and business users actually need, based on what’s popular on the App Store and Google Play. Use this round-up to define what purpose you want your business app design to serve…

1. Accounts and finance

Are you an accountant or finance business? You have lots of scope to create a truly useful app if so thanks to the almost bewildering amount of accounting tasks that many small business owners face. Apps which help users coordinate and record their expenses, receipts and invoices are very popular and with little wonder – it’s much easier to snap a picture and have your petrol receipt stored than carry it around all week with a load of other items you need to log.

2. Word processing

Whether it’s recording a brilliant idea on the go, drafting emails, internal communications or working on a blog post, social media post or other marketing task, word processing and note taking apps are very much in demand. If you have a great idea for a word processing app, make it happen!

3. Marketing

Marketing is one of those things that all businesses need to do to survive so it’s little wonder that marketing apps are incredibly in demand. Do you have an idea for an easier way to schedule social media posts? Or want to create an app that makes it easier to resize photos? Perhaps you’re mulling over a proof reading app, a spell checker or blog on the go tool? The good marketing apps do very well on app stores so if there is a speciality for your business, there should be several ideas you could develop into very useful app concepts.

4. Healthy workplaces

We all spend a huge chunk of our day at work and healthy workplaces are now higher on the agenda than ever before. Whether you’re a nutritionist or a psychologist, a yoga teacher or a meditation expert, there are lots of areas within this space that you could leverage for your new business app.