Which mobile app trends does your business need to know for 2019?

When it comes to staying one step ahead of the competition, it pays to keep your ear to the ground and be alert for new trends and techniques that could give you the edge.

Whether you already have a mobile app for your business, or are considering having an app built for your business in the next 12 months, knowing which trends and features are set to be hot before they hit means you can create an experience that wows your users and leaves your competitors in the shade. Read on for our rundown of app design trends to know for 2019.

Augmented reality will be everywhere

The smartest businesses will already be considering how they can build augmented reality into their business apps in 2019. While this trend has been around for a while overall, it’s only really just now starting to become more readily incorporated into app designs. Whether you’re considering having an app designed for gaming or education, augmented reality (or even virtual reality) should most definitely be on your radar if you want to stay ahead of your competition.

#2 Animations

It might sound a bit like going back to basics after the augmented reality trend but, one of the core features of new app design in 2019 might well be animations. Lots of firms have started to experiment with this technique as a way to drive more engagement and interaction – so it’s well worth keeping an eye on.

#3 Great content

Because users now take mobile web access for granted, your small business app can’t afford to be a pure copy and paste of your website – users can access that easily from their smartphone but if they have gone to the trouble of downloading your app too, they want something different. Having great app content really increases the value of your offering. To that end, your content should add value to the user too, so think about what can make your app useful and how that can be reflected in your content.

#4 Colour

We think that splashes of colour will be seen in app designs again in 2019 – that’s not to say that your app needs to incorporate all the shade of the rainbow. A pop of colour can be really powerful. Behind the scenes, colour can also help to trigger certain actions and feelings, with lots of tech companies investigating this theory.