The 3 Best Uses of Augmented Reality in a Mobile App

The last decade has been full of incredible technological advancements. From lightning-fast network coverage to face-detection software, the mobile phone market has seen huge leaps forward. One of the biggest and most exciting developments of the last few years is the use of augmented reality.

The ability to digitally alter physical space in realtime would have sounded like a sci-fi fantasy ten years ago but it can now be done with a swipe of your finger. Here we take a look at a few of the best mobile apps that have utilised AR technology to create something unique.

Pokemon Go

It will come as no surprise that this anime-themed mobile app is at the top of the list. Pokemon Go is one of the most popular apps on all major app markets and has become a huge part of pop culture. The app gives users the chance to capture digital creatures in the real world by using AR technology and location data.

The AR functionality allows players to put themselves in the shoes of a Pokemon Trainer. Instead of exploring a virtual world, users are encouraged to get outside and search the real world for Pokemon. The clever use of AR functionality alongside an effective reward system is what has set Pokemon Go aside from other apps and made it so addictive.

Ink Hunter

This useful app has become very popular thanks to its practicality and usefulness. The purpose of Ink Hunter is to allow people interested in getting a tattoo to see what it would look like before they head to the parlour. It does this by mapping your body and virtually projecting your selected image onto your skin.

As it stands the app is only available on Apple’s App Market but the rise in popularity has led to the development of an Android version which should be released soon. The most successful apps are usually the ones that are useful or fill a gap in the market. Ink Hunter is a perfect example of how problem-solving is a key part of developing apps.

WallaMe

WallaMe brings the fun of social media to the real world by allowing users to leave messages in real-world locations for others to find and read. Anyone using the app can write a message on a wall or under a bridge for a friend or stranger to find a read.

The most popular apps on all major digital marketplaces are social media apps which shows that people love to communicate, share ideas and interact with others. The developers of WallaMe have used this to their advantage and created a unique app by incorporating AR technology.