4 important things to consider for your next business app

Deciding to create an app for your small business is an exciting milestone and one that could lead to increased sales, revenue, brand awareness and repeat orders. If you haven’t actually gone through the process before though, the thought of sitting down and planning out your very own business app can be a little daunting. To help you over that first hurdle, we’ve laid out the four most important things you’ll need to consider up front.

Consideration1: What will your app actually DO?

The first – and most logical! – place to start is with a discussion about what your app will actually do. Rather than focus on the vast range of features and functionality you might like at this stage, instead think about the bigger picture. Ask yourself, “what is the overall purpose of this app?” “what should it help the user to do?” what problem can it solve for my customer”?

Write down your answers to these questions and you’ll soon see that you’ve defined the purpose of your app and how it can be deployed to serve your clients and win over new business.

Consideration 2: How can it best DO what you want it to DO?

Now that you have a broad idea of what your app should do, it’s time to think about the best way for that to be accomplished. If you have determined that you want to make it quicker and easier for your clients to book an appointment with your hair salon for example, a booking system built-in to the app would be the logical way to do that.

Likewise, if you want to increase orders for your food business, you might want to think about a click to call function and an online ordering system built into a new app for your takeaway.

Consideration 3: Enlist an app developer

With the basics mapped out, it’s time to enlist a professional small business app developer to get the ball rolling and begin the process of designing and building your new app.

Luckily, your search can end here as we can design, develop and deliver a smart, functional app for your business. Take a look at some of the features we can include right here, or browse our examples for inspiration.

Consideration 4: Devise a marketing strategy

There’s no need to wait for your app to be delivered to begin thinking about how you’ll market it. Get this part of the process underway as the app is being built. Here, you’ll need to consider how you can amplify your app, build awareness and drive downloads. You may have a paid ad budget you can tap into but if not, think of creative ways you can use your own website, social media channels and emails to drive results.