5 essential steps for creating a successful mobile ad campaign

As the app industry continues to grow, app developers are having to invest more time and resources into promoting their products. In fact, recent studies have shown that around 40% of digital marketing funds from businesses were allocated to mobile advertising. This reflects the increasing use of smartphones and mobile devices. If you’re planning a mobile ad campaign to support your new app business or get your newly confirmed app business opportunity off the ground, these tips will help put you ahead of the competition.

Research your target market

It’s vital that you get a strong grasp on the needs of your target market and the size of your audience. Look at the consumer habits of your target market and identify trends. Try to narrow down the most popular online destinations, social media platforms and media outlets that are used by your target market. This will allow you to plan your ad campaign more effectively and aim it more specifically at the right market.

Create an optimised landing page

When a consumer clicks on your ad, they need to be able to access important content and navigate your website or app easily. Whether the link takes them to a webpage or a download page, it’s important that it is optimised for all desktop and mobile platforms.

Use social media

Popular social media platforms like Facebook and Twitter have become essential tools for mobile marketing. Research has shown that the majority of social media users access their chosen services through mobile. Twitter states that over 83% of users are on mobile and looking for new apps. Facebook offers some of the best advertising and sponsored content packages with multiple price brackets. Creating a brand account for free can also increase engagement and brand recognition.

Use images and video

The amount of sponsored video and image content on social media platforms has increased rapidly in recent years. Figures have shown that this type of visual content helps to catch the eye of consumers and drive up engagement. High-quality adverts, short videos, GIFs and memes are all forms of visual content that have become increasingly successful in mobile marketing.

Provide some incentive

Consumers will be more inclined to follow a link or share content if there is some kind of reward involved. Providing incentive in the form of prizes, extra content or free exposure is an effective way of expanding your brand and driving up ad clicks. A Facebook contest is a good example of this.