Children’s Play Centre: 8 Reasons to have an app

Mobile apps can be a powerful tool to connect with your customers. One of the key industries that can really benefit from a mobile app and utilise it as a critical component of their marketing strategy are Children’s play centres. Having the ability to instantly connect with your customers and help keep them coming back week in, week out, is invaluable for Children’s Play Centre’s.

With this in mind, let’s have a look at reasons how an app can benefit a Children’s Play Centre.

1. Push notifications – Sending out free push notifications to all your customers who have downloaded the app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest events and fixtures and keep your children’s play centre top of mind with your customers

2. Events – You are able to display all of your events within the app. Customers can view your events and add these to their phone calendars and set reminders.

3. Bookings – Make it easy for your customers to book their children’s party with a few clicks. Give your customers the flexibility of making their booking whilst on the move. They are able to choose their date, time and specify how many guests.

4. Newsletter – Allow users to subscribe to your email newsletter service to keep your business and your offers top of mind. This can help to keep your customers engaged and up to date with your latest news and offers.

5. Photos – Customers will love taking photos of their children’s party. With an app you can allow your customers to submit their photos to win free prizes. This would be a great way for your customers to interact with your children’s play centre.

6. Gallery – Your app can also have a gallery of photos from previous events or of your play centre. This will give customers an idea and feeling of your business and the range of activities available for their children.

7. Social media – Word of mouth marketing is one of the most effective ways to create a “buzz” about your children’s play centre. With an app, your customers can easily comment, rate and recommend your children’s play centre on Facebook and Twitter. This is a great way to increase your online presence and keep your children’s play centre at the front of your customers mind.

8. Loyalty programmes – an easy and effective way to make sure your customers keep coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your customers can redeem these vouchers easily and quickly when they next visit the play centre.

Building an app is easy to do, but building the right app for your children’s play centre is something which you should leave to Eazi-Apps. From design to submission, we can help deliver an app that you can be proud of, call your own and can help your children’s play centre engage with your customers.