Local Sports Team: 10 Reasons for a Mobile App

A mobile app can be a powerful tool to connect with your members and supporters. One of the industries that can really benefit from a mobile app and utilise it as a component of their marketing strategy are local sports teams and clubs.

Local sports teams are at the heart of the community and have the ability to instantly connect with your members and supporters coming back week in, week out. With this in mind let’s have a look at how a mobile app can really benefit a local sports team.

1. Push messages – Sending out free push notifications to all your members and supporters who have downloaded the mobile app is quick and easy, not to mention cheaper than text message marketing. Send out notifications of your latest events and fixtures and keep your local sports team top of mind with your members and supporters.

2. Events – You are able to display all of your local sports team’s events and fixtures within the mobile app. Members and supporters can then view your events and add these to their phone calendar and set reminders.

3. Club Shop – Allow your members and supporters to purchase your local sports team’s merchandise straight through the mobile app whilst on the move. This is a great way to increase the number of purchases of the latest team kit and merchandise. This can be an easy and effective way to help increase your bottom line.

4. League Tables – Allow your members and supporters to keep up to date with the seasons latest developments through your local sports team’s mobile app; by having the league’s live league tables dropped into the mobile app.

5. Loyalty – An easy and effective way to keep your members and supporters coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your members and supporters can redeem these vouchers easily and quickly using your local sports team’s mobile app.

6. Newsletter – Allowing your members and supporters to subscribe to your email newsletter, keeping them up to date with the latest news from your local sports team. This can help to keep your members and supporters engaged and up to date with your latest news and offers all through the mobile app.

7. Gallery – Another great way to get your members and supporters to interact with your local sports team is to encourage users to share their photos of your local sports team and their matches through the mobile app. This is an effective way to get your members and supporters to create a ‘buzz’ about your local sports team.

8. Social media – Word of mouth is one of the most effective ways to create a ‘buzz’ about your local sports team. With a mobile app, your members and supporters can easily comment about your local sports team throughout the season on Facebook and Twitter. This is a great way to increase your online presence and keep your local sports team at the front of your members and supporters minds.

9. Membership – All your members can renew their membership subscriptions through the mobile app. Also, this would be a great way to get members to encourage their friends to join. This will allow your members to do this without having to come up to the club house or renew their membership ahead of an important fixture.

10. Bookings – Many local sports teams run training and teams for children and young adults. Parents are able to book in their children’s training session directly through the mobile app; giving them the flexibility of making their booking whilst on the move.

Building a mobile app is easy to do, but building the right mobile app for your local sports team is something which should be left to Eazi-Apps. From design to submission, we can help deliver a mobile app that your local sports team can be proud of, call your own and can help your local sports team engage with your members and supporters.