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Golf Clubs: 10 reasons for a mobile app

Eazi-Apps Support • August 30, 2013

Mobile apps can be a powerful tool to connect with your members. One of the key industries that can really benefit from a mobile app and utilise it as a critical component of their marketing strategy are Golf Clubs.

Having the ability to instantly connect with your members and help keep your members coming back week in, week out, with this in mind; let’s have a look at reasons how an app can benefit a golf club.

1. Push notifications – Sending out free push notifications to all your members who have downloaded the app is quick and easy, not to mention cheaper than text message marketing. Sent out notifications of your latest events and fixtures and keep your golf club top of mind with your customers

2. Events – You are able to display all of your events and fixtures within the app. Members can view your events and add these to their phone calendars and set reminders.

3. Merchandise – Allow your customers to purchase club merchandise straight through the app whilst on the move. This is a great way to increase the number of purchases of the latest golf gear and club merchandise. This can be an effective way to help increase your bottom line.

4. Bookings – Make it easy for your members to book in a round of golf with a few clicks. Give your members the flexibility of making their booking whilst on the move. They are able to choose their date, time and specify how many guests.

5. Membership – Allow your members to renew their membership subscriptions through the app. Also, this would be a great way to get members to encourage their friends to join. This will allow your members to do this without having to come into the club house, or do it before their membership runs out ahead of their important fixture.

6. Course Cam – Your members will love taking pictures of their time on the golf course. With an app you can allow your members to submit their photos of their round. This would be a great way for your members to interact with your club.

7. Gallery – You app can also have a gallery of photos from around the course. Giving your members a view of what they are up against. You could also post hints and tips for particular holes with the photos.

8. Social media – Word of mouth marketing is one of the most effective ways to create a “buzz” about your golf club. With an app, your customers can easily comment, rate and recommend your golf club on Facebook and Twitter. This is a great way to increase your online presence and keep your golf club at the front of your members mind.

9. Loyalty programmes – an easy and effective way to make sure your members keep coming back for more is to incentivise your loyalty scheme. This can be done by offering QR coupons and loyalty tabs. Your members can redeem these vouches easily and quickly when they next visit the golf course.

10. Scorecard – Having a scorecard on paper can be fiddly whilst out on the golf course. A scorecard integrated within the app is a great way for your members to keep their scores as they go along. These scorecard can then be emailed straight away to the club house as they walk back from the eighteenth hole.

Building an app is easy to do, but building the right app for your golf club is something which you should leave to Eazi-Apps. From design to submission, we can help deliver an app that you can be proud of, call your and can help your own golf club engage with your members.

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