Marketing Dos and Don’ts

Easter is approaching and you may be planning lots of events for your loyal customers. Marketing can be complex even if you know what you’re doing. It can be easy to make one small mistake and get everything wrong.
Luckily, Eazi-Apps is here to help. Join us as we show you how some of our features can help you make the most of your marketing.

Do – Pick The Right Marketing Platforms; Digital platforms are the future but for today, brochures and business cards remain a cheap, powerful way to create a buzz about your business. Encourage people to sign up for your email subscription lists or check out your social media. Eazi-Apps mobile apps can integrate social media links, meaning customers can easily be guided to ‘Like’ or ‘Follow’ your pages.

Don’t – Spread yourself too thin; You don’t need to be on every social media outlet – and you don’t have to produce fresh content every day. Quality is more important than quantity so post regularly, but choose a pace that suits you. Find out what marketing method is bringing you the most return and focus on making those areas as effective as possible.

Do – Be Creative; You want to be remembered for the right reasons and with Eazi-Apps mobile app features it’s easy to do something new and exciting; For a modern take on the classic Easter Egg hunt, you could use our geo fencing, push messaging and QR scanning features to create a smart phone friendly searching game. Stand out by doing something classic in an innovative way.

Don’t – Get In Over Your Head; Make sure you’re ready for any response to your marketing, good or bad. If you underestimate the reaction to a marketing scheme that you launch, you may find yourself overwhelmed by unexpected custom. But that would be better than the alternative – overestimating the response and then learning the hard way that no one cares.

Do – Know Your Customers; Engage with them via your social media, learn about the people who enjoy your services and products and use this to direct your marketing. You may discover your customers have a particular sense of humour that allows you to do something a bit bold in your next marketing campaign.

Don’t – Get Too Close; Remember, you must keep a professional distance. It’s very rare that it would be appropriate for you to add customers as friends or followers on social media. Manage your customer relations with friendly professionalism.

Do – Invite customer feedback and criticism; Customers will use your social media to reach out with problems anyway. Get ahead of them by managing your social media or customer service pages thoroughly so you can pick up issues and deal with them. Be professional and courteous.

Don’t – Argue On The Internet; If someone has raised a valid complaint, even if they do so in a rude way, address the problem and move on. If someone is being obnoxious to get a rise out of you, ignore them, or even block them. Don’t take it personally. When you engage on social media, you speak for your business so consider every response.

Do – Be relevant, current and culturally aware; Stay abreast of what’s trending and not just within your industry. Keep tabs on pop culture, viral trends and relevant news and events –  Don’t be afraid to work clever references into your marketing. A well timed tweet with the right pop culture reference can work wonders.

Don’t – Overstep the mark; Some subjects just shouldn’t be used to sell products. Certain soft drinks companies recently learned this the hard way.  If you chose to reference current events in your marketing, keep it respectful and lighthearted.

Marketing isn’t just about getting people into your store or your event. It’s about the impression they have of you when they think about your product or service. Marketing can be lots of fun and hugely effective, if you get it right. But if you make mistakes, you might find people know your name for all the wrong reasons. Eazi-Apps mobile app features make it easy to market your business in effective, professional but significant ways.

To find out more, sign up with Eazi-Apps today.