2020 marketing trends to raise your app’s profile

With the New Year right around the corner, now is the perfect time to lock down your plans to market your new business app in 2020. While you more than likely perform marketing activity for your business as a whole, the digital landscape changes quickly and it pays to have your finger on the pulse. To help you create an effective, impactful marketing campaign for your new business app design, read on for our breakdown of a few key trends to keep in mind…

Conversational marketing

According to research by Gartner, conversational marketing is a prime pick for 2020. It says, “ Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale. This category is near the Peak of Inflated Expectations phase.”

Conversational marketing lends itself perfectly to app promotion. The key to success is ensuring your deploy a personal, human tone that your app users and prospects can relate to and engage with.

Data-driven marketing

Using data to make decision is not new but, it does look set to play a more prominent role in marketing over the next 12 months as businesses look to be more targeted and eke better performance from their budget. Even if you haven’t had a business app previously, you can use data generated from your day-to-day customer interactions to help you make calculated, informed decisions. Data could be drawn from your website, sales interactions or even social media channels.

Martech

We’re all busier than ever so the better you can harness technology to make life easier and save time, the happier you’ll be. Marketing technology (or martech) comes on in leaps and bounds seemingly every year. Whether it’s finally investing in a tool such as Hootsuite to automate your social media, setting up an email machine to nurture your leads or even investing in a chatbot, use technology to help you automate those tedious, time-sap tasks and get a leg up on the competition.

Value-driven content marketing

Content has come of age in the last year or so and now it’s no longer a case of having to create a certain number of blog posts of a certain length. As search engine algorithms have evolved, the focus is on quality and usefulness. This may mean you need to step up your content game and shift your mindset to quality over quantity. Focus on usefulness, presenting helpful or educational content and answering user questions over and above hitting a weekly or monthly quota.