4 features every photography studio app needs

If you run a photography studio, you’ll no doubt appreciate the value of visual appeal. While you’ll naturally work hard to ensure that your subjects appear in the best possible light, the same care and attention to aesthetics must also be poured into your photography studio app.

Making an app for the first time, no matter your niche, can be a daunting prospect. Of course your app developer is there to help but it’s always nice to feel like you too have a good handle on the direction you want your app to go in and what it is your app users are actually looking for.

To help you on your way to developing the perfect mobile app for your photography studio, here are a few essential features that we recommend you incorporate into your app offering …

Bookings

You need your new mobile app to work for your business and that means using it as a means of generating income. Having a booking feature as part of your app interface makes it convenient for your customers to reserve your services wherever they are and whatever they may be doing, and means you’re maximising every opportunity to keep your studio busy and booked.

Rewards

Every customer, no matter what they are buying, loves to feel that their business is valued. Adding a rewards or loyalty programme into your app means that you can give a small thank you back to customers for using your studio. Offering perks for repeated business also helps you to retain your customer base and encourages your clients to stick with you rather than seeking out a rival studio.

Hints and Tips

Whether your studio focuses on corporate photography or specialises in special occasions, not everyone is as comfortable in front of a camera as you are. Having a section of your app dedicated to useful content, such as tips for posing and what to wear, how to choose a location or how to present their pictures, can be incredibly beneficial and adds an additional layer of value for your clients.

Push notifications

We highly recommend having a push notifications functionality within your app design. This allows you to communicate with your customers and app users via your app. You can use this tool as a marketing asset and deploy special offers, news and incentives via this feature straight to your customer’s smartphone at any time of the day or day of the week.