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17 Oct 2017
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Free apps vs paid apps: the pros and cons for app developers

IOS users will find that 70% of products on the App Store are paid apps. While those operating an Android device will find that only 35% of the Play Store consists of paid apps. This is a pattern that has remained constant throughout the history of the industry. Here, we take a look at the … Continue reading “Free apps vs paid apps: the pros and cons for app developers”

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13 Oct 2017
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Common SEO myths that are damaging your business

SEO can serve as a very powerful and effective marketing tool in the right hands but often loses the credit it deserves thanks to misinformation and ill-advised marketing ‘specialists’. There is a lot to learn about managing an effective SEO strategy and with changing algorithms, your work is never done. However, it is possible to … Continue reading “Common SEO myths that are damaging your business”

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6 Oct 2017
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4 Things Mobile App Developers Should Know About the New App Store

It’s been a busy period for Apple of late – along with the announcements of the iPhone 8, iPhone 8Plus and iPhone X launches and new iOS 11 software, the tech giant has also redesigned the App Store. As a mobile app development business, this is potentially one of the biggest news stories of the … Continue reading “4 Things Mobile App Developers Should Know About the New App Store”

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27 Sep 2017
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The 3 Best Uses of Augmented Reality in a Mobile App

The last decade has been full of incredible technological advancements. From lightning-fast network coverage to face-detection software, the mobile phone market has seen huge leaps forward. One of the biggest and most exciting developments of the last few years is the use of augmented reality. The ability to digitally alter physical space in realtime would … Continue reading “The 3 Best Uses of Augmented Reality in a Mobile App”

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5 Sep 2017
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Improving Online Conversions: AB & MV Testing Explained

When trying to improve your online conversions, there are various ways of testing your existing output to check for weaknesses and boost its overall effectiveness. The post popular way of doing this is via either A/B or MV testing, but what do these terms mean, and what does a test of this nature involve? Let’s … Continue reading “Improving Online Conversions: AB & MV Testing Explained”

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